Privacy Policy

1. Introduction

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit LumoForms.com, contact us, download our products, purchase a license, or interact with our services.

Lumo Forms provides WordPress form-building software. This policy distinguishes between information collected through our own website and information that website owners collect through forms created with our plugin.

We aim to handle personal information responsibly and comply with applicable data protection laws.

2. Who We Are

Lumo Forms is a product operated under the WPFound brand.

Website: https://lumoforms.com
Contact email: support@lumoforms.com

For privacy questions, data requests, or concerns about this policy, please contact us using the details above.

3. Information We May Collect

Depending on how you interact with our website and products, we may collect the following categories of information.

A. Information You Provide

This may include:

Name and email address.
Messages and information submitted through contact or support forms.
Account or license information, where applicable.
Billing-related information necessary to process purchases.
Information you provide when reporting a bug, requesting support, or providing feedback.

Please do not send sensitive personal information through support channels unless it is necessary and we have an appropriate way to handle it.

B. Transaction and License Information

If you purchase a paid product, we may receive information such as your order reference, purchased product, license status, transaction status, billing country, and subscription or renewal details.

Payment card details are generally handled by the payment processor rather than stored directly by us, depending on the checkout configuration.

C. Technical and Usage Information

When you visit our website, our hosting provider or website tools may process technical information such as:

IP address and browser type.
Device and operating system information.
Pages visited and referring URLs.
Approximate usage times and diagnostic information.
Security logs and error reports.

The specific information collected depends on the services and technologies actually enabled on our website.

D. Cookies and Similar Technologies

We may use cookies or similar technologies for essential website functions, security, preference management, analytics, or other purposes disclosed when applicable.

Where consent is legally required, non-essential cookies or tracking technologies should only be activated after the required consent is obtained.

You can manage cookies through available website controls and your browser settings. Disabling certain cookies may affect website functionality.

4. How We Use Your Information

We may use personal information for the following purposes:

To operate, maintain, and improve LumoForms.com.
To respond to questions and provide customer support.
To process purchases, manage licenses, and handle billing inquiries.
To send essential service, transaction, or security communications.
To send product news or marketing communications where permitted by law.
To diagnose errors, prevent abuse, and protect our systems.
To understand product performance and improve usability.
To comply with legal obligations and resolve disputes.

We do not intend to use personal information for purposes incompatible with the purposes described in this policy without providing additional information or obtaining consent where required.

5. Legal Bases for Processing

Where applicable data protection law requires a legal basis, we may rely on:

Contract: To provide products, process orders, manage licenses, and deliver requested support.
Legitimate interests: To secure our website, prevent fraud, maintain our services, and improve our products, where these interests do not override your rights.
Consent: For activities such as certain marketing communications or non-essential tracking where consent is required.
Legal obligations: To meet applicable tax, accounting, regulatory, or legal requirements.

Where processing is based on consent, you may withdraw that consent. Withdrawal does not affect processing that occurred lawfully before withdrawal.

6. Form Submissions and the Lumo Forms Plugin

Lumo Forms is designed to help WordPress website owners build and manage online forms.

Important: If you visit a website that uses Lumo Forms and submit a form, the website owner—not necessarily Lumo Forms or WPFound—determines what information the form collects and how it is used.

Depending on the website owner’s configuration, submitted information may be stored in the website’s WordPress database, emailed to the website owner, or transmitted to services the owner has connected.

We do not automatically receive all form submissions made on websites using our plugin merely because the plugin is installed.

If you have questions about a form you completed on another website, contact that website’s owner or review its privacy policy.

Website owners using Lumo Forms are responsible for providing their own privacy notices, obtaining any required consent, establishing a lawful basis for processing, protecting submitted information, and complying with applicable privacy laws.

7. Payments and Third-Party Providers

Purchases of Lumo Forms products may be processed by third-party checkout or payment providers, depending on the sales arrangement available at the time of purchase.

These providers may collect and process payment information, billing details, fraud-prevention data, and transaction records under their own privacy policies.

Separately, websites using the Lumo Forms plugin may configure payment integrations such as Stripe or PayPal to collect payments from their own customers.

When those integrations are used, the website owner and the relevant payment provider are responsible for their respective processing activities. The data collected and transmitted depends on the integration and its configuration.

Please review the privacy policy of the relevant provider for further information.

8. Third-Party Integrations and Services

Our website or products may interact with third-party services, which may include:

Website hosting and infrastructure providers.
Email delivery and communication services.
Analytics and performance tools, if enabled.
Payment and checkout providers.
Support, security, and anti-spam services.
Integration platforms configured by product users.

We do not control the independent privacy practices of third parties. Their own privacy policies and terms may apply to information they process.

We will update this policy as necessary to reflect material changes to our own data-processing practices.

9. When We Share Information

We may disclose personal information to service providers that help us operate our business, such as hosting, payment processing, customer support, email delivery, and security providers.

We may also disclose information when reasonably necessary to comply with applicable law, respond to lawful requests, protect rights and safety, investigate fraud, or establish or defend legal claims.

If our business or product assets are involved in a merger, acquisition, restructuring, or sale, information may be transferred as part of that transaction, subject to applicable legal requirements.

We do not sell personal information to third parties in exchange for money as part of our stated business practices. If our practices change, we will update this policy and provide any required notices or choices.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including providing services, maintaining records, resolving disputes, and meeting legal obligations.

Retention periods depend on the type of information and why it was collected.

For example, support messages may be retained while an issue is being resolved and for a reasonable period afterward. Transaction records may need to be kept longer to meet legal or accounting requirements.

Information may be deleted, anonymized, or securely disposed of when it is no longer needed, subject to applicable law and legitimate recordkeeping requirements.

11. Data Security

We take reasonable technical and organizational measures to help protect personal information against unauthorized access, disclosure, alteration, loss, or destruction.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

You should use strong passwords, keep your software updated, restrict administrative access, and avoid transmitting sensitive information through unsecured channels.

If a security incident affects personal information, we will take appropriate steps in accordance with applicable law.

12. International Data Transfers

Our website or service providers may process information in countries other than the country where you live.

Where applicable law requires safeguards for international transfers, we will take the legally required steps for those transfers.

The protections available may vary depending on the country and the service provider involved.

13. Your Privacy Rights

Depending on your location and the applicable law, you may have the right to:

Request access to personal information we hold about you.
Request correction of inaccurate information.
Request deletion of information in certain circumstances.
Request restriction of processing.
Object to certain processing activities.
Request a portable copy of certain information.
Withdraw consent where processing relies on consent.
Opt out of marketing communications.
Lodge a complaint with a competent data protection authority.

These rights are subject to applicable legal conditions and exceptions.

To submit a request, contact us using the details in the Contact Us section. We may need to verify your identity before responding.

If your request concerns information collected by another website using Lumo Forms, please contact that website’s owner directly.

14. Children’s Privacy

Our website and products are not intended to encourage children to provide personal information without appropriate authorization.

We do not knowingly collect children’s personal information for purposes that would violate applicable law.

If you believe a child has provided personal information to us inappropriately, please contact us so we can review the matter and take appropriate action.

15. Marketing Communications

Where permitted by law, we may send product announcements, updates, or promotional communications to individuals who have subscribed or otherwise lawfully agreed to receive them.

You may unsubscribe using the link included in a marketing email or by contacting us.

We may still send essential communications relating to purchases, licenses, security, or requested support.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our products, technology, service providers, business operations, or legal obligations.

We will publish the revised policy on this page and update the “Last Updated” date. Where required by law, we will provide additional notice or seek consent.

We encourage you to review this page periodically.

17. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have a concern about our handling of personal information, contact us:

Website: https://lumoforms.com
Email: support@lumoforms.com